You’ve never seen a Raising Cane’s like this one.
Texas rapper Post Malone partnered with the chicken finger chain — again — this time to inspire a Dallas Cowboys-themed drive-through and restaurant washed in America’s Team’s colors.
The Dallas shop, located near I-35E and W. Northwest Highway in northwest Dallas, ditches Canes’ usual red and yellow logo for a blue and white one. The brick is painted a shiny silver like a football helmet. Inside, customers will find outfits worn by the Grapevine-raised rapper, including some of his “jorts,” socks and sneakers. Designers also hung Cowboys memorabilia like a signed Emmitt Smith jersey.
“Growing up in Dallas, I’ve been a fan of the Dallas Cowboys and Cane’s since I was a kid, so it is an honor to be part of this collaboration with two of the greatest franchises in history,” Post Malone said in a statement.
If this seems like a stunt, it’s worth pointing out that the building will operate as a real restaurant. The menu will be nearly identical to the more than 750 restaurants across the globe, and customers will find the expected chicken tenders, Cane’s sauce, crinkle-cut fries, cole slaw and Texas toast. There’s one exception here: Customers can order a Box Combo “the Posty way,” which comes with four chicken fingers, fries, no slaw, extra toast, two Cane’s sauces, salt and pepper packets, a Post Malone sticker and an Arnold Palmer to drink.
Just like our 10-time, Grammy-nominated musician would want it.
But how? Why?
The makeover happened after Post Malone became friends with Todd Graves, who founded Raising Cane’s in Louisiana. Graves is famous for having famous friends: In two reality TV shows he filmed in the past few years, Graves has shown he has friendships with Shaquille O’Neal, Snoop Dogg, Rob Schneider and Nelly.
Graves worked with Post Malone earlier in 2023 when the two opened a Raising Cane’s in Utah that’s washed in Posty’s favorite color, pink. “We got to meet because we were fans of each other’s stuff,” Graves said. “I was a big, huge, super fan of his music. And he was a fan of my chicken fingers.”
Graves has become a friend of Jerry Jones’, too, it seems. Earlier this fall, Cane’s launched Post Malone-Dallas Cowboys collectors cups. They’re available at dozens of chicken-finger restaurants in Texas.
The Cowboys themed Cane’s at 2255 W. Northwest Highway in Dallas has a drive-through with a 32-foot-tall silver star and silhouettes of Post Malone. Around the restaurant, the curbs are painted royal blue.
Those who want to get out of their cars can use a vending merch-machine inside the restaurant to buy socks, hats, keychains and shirts.
Post Malone’s tattooed face has been used many times for marketing projects, including on Bud Light cans and in Super Bowl commercials. He sold out pairs of $60 yellow Crocs within minutes.
The new Cane’s-Cowboys-Post restaurant was a traditional Raising Cane’s for five years, from February 2017 until August 2023.
Its celebrity makeover is expected to stay “for the forseeable future,” a spokeswoman says.
The Raising Cane’s featuring the Dallas Cowboys and Post Malone is at 2255 W. Northwest Highway, Dallas. It opens Oct. 12, 2023. Hours are 9 a.m. to midnight Sunday through Thursday; and 9 a.m. to 2 a.m. Fridays and Saturdays.